Sunday, May 9, 2010

Williams-Sonoma Associate Brand Content Manager (San Francisco)

To apply to this position, please go to: https://www3.apply2jobs.com/williams-sonomainc/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=560&CurrentPage=1

Company Information:
The first Williams-Sonoma store opened in 1956, offering a select array of cookware imported from France. Since then, our brand has expanded to thousands of products from around the world, more than 250 stores nationwide, a direct-mail business that distributes millions of catalogs a year and a highly successful e-commerce site. What has never changed is Williams-Sonoma's dedication to customer service and strong commitment to quality.

Job Description:

Responsible for leading the development and publication of Williams-Sonoma online culinary content. Develop and execute strategies to leverage existing assets and produce new content that adds value to customers’ online experience.

Plan and manage seasonal online content production.
-Develop unique content to support cross-channel brand merchandising themes and marketing initiatives.
-Define new areas of need and create seasonal site editorial requirements.
-Create and share content calendar with cross-functional teams.
-Scope and manage video production process
-Identify opportunities for marketing content through digital and social media channels.
-Work with creative and site merchandising teams to successfully publish to ecommerce and partner sites.

Optimize onsite content destination
-Manage the addition of existing recipe and related culinary assets to online library.
-Maintain content database, including recipe data and attributes.
-Configure new menus and recipe groupings to support seasonal marketing initiatives.
-Build library of culinary techniques, tips, articles and other related resources.
-Manage wine pairing process and related content for brand wine club.
-Host and seed topical forums and discussions.

Curate content from multiple internal and external sources.
-Work closely with internal culinary resources to present brand voice and editorial perspective.
-Identify opportunities for strategic partnerships with external editorial voices.
-Manage freelance writers and editors to deliver blog updates and feature content.
-Work with brand community manager to edit and leverage user-generated content across all channels.

Qualifications:

-Actively involved culinary community, with a thorough understanding of related trends and issues.
-Extensive knowledge of food and cooking.
-Interest in wine, entertaining, travel and other food-related subjects.
-Demonstratable editorial or feature writing experience.
-Familiarity with web content management systems and processes.
-Established project management skills, with ability to organize and prioritize efficiently.
-Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels.
-Self-motivated and passionate about creating compelling customer-facing content.
-Excellent written and verbal communication skills.
-Highly creative with strong conceptual capabilties.
-Print or digital publishing experience a plus.
-Video editing or production experience a plus.

Requirements:
-BA/BS required.
-4 years of content management, editorial, publishing, culinary or similar professional experience.
-Ability to work off-hours and off-site necessary.

This position is not eligible for visa sponsorship.


  • Location: Fisherman's Warf
  • Principals only. Recruiters, please don't contact this job poster.
  • Please, no phone calls about this job!
  • Please do not contact job poster about other services, products or commercial interests.




PostingID: 1729609846

Posted by Kris Iringan

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