Sunday, February 28, 2010

Ross Marketing Analyst (Pleasanton, CA)

Description GENERAL PURPOSE:
  • Research, execution and fulfillment of Ross Dress for Less grand opening programs
  • Assist Marketing Manager in production of all advertising
  • Assist Marketing Manager with website updates and gather data on website statistics
  • Maintain ongoing advertising and community programs
  • Archiving all advertising
  • Provide assistance/support to the Marketing Manager as directed.
ESSENTIAL FUNCTIONS:
  1. Manage Grand Opening (GO) Research and Logistics
    • Manage and reconcile GO budget monthly
    • Summarize real estate proposals for initial research
    • Research advertising opportunities for TV, radio, online, direct mail, print, outdoor, transit and other media
    • Preparation of a summary of key elements to consider in the marketing plan of a new store within budgeted guidelines.
    • Develop an advertising plan for each store and review with Advertising Manager
    • Coordinate meeting with Real Estate for each GO period in order to confirm cotenancy and identify construction issues and special circumstances for GO planning
    • Communicate to key personnel and store management the marketing plan for each location.
    • Ensure timely distribution of collateral (i.e. shopping spree kits, ribbon-cutting kits, GO memos, sign wavers, lawn signs)
    • Schedule and direct initial turnover and subsequent revisions of all advertising information to the agencies
    • Coordinate trafficking of all insertion orders and advertised material
    • Function as primary contact for media resources; oversee all production phases to ensure accuracy and clarity
    • Approve GO ads
    • Shopping spree fulfillment
    • Conduct an analysis of sales performance, assess media mix and compare results to budget
    • Maintain archive of advertising history
    • Prepare GO budget files for Advertising Manager
  2. Support Online Initiatives
    • Assist Advertising Manager with website and Facebook updates and ensure all info is accurate
    • Pull monthly website statistics including Ross pages, third party pages, email signup and gift card sales
    • Act as intermediary between IT and Webmaster to resolve disruptions with email signups
    • Respond to customer issues regarding email signup disruptions
    • Conduct store audits for each key selling period and provide recaps and recommendations to VP and Advertising Manager
  3. Maintain Sustaining Advertising and Community Programs
    • Code for payment all advertising invoices and reconcile with monthly media and production budgets
    • Maintain monthly competitive tracking including broadcast, print, email, online and radio
    • Maintain ongoing tourist advertising programs by ensuring that all information is current
    • File and maintain print ads for award dinners and banquets honoring Ross executives and vendors
    • File and maintain ads for shopping centers
    • Explore/research vendor proposals for other advertising opportunities for Ross
    • Ross 800 #
      • Prepare analysis of monthly and annual call volume results
      • Act as intermediary between Marketing, MIS and Store Locator Provider to resolve problems and provide date
      • Prepare and send via memo store directions, store hours, and store telephone numbers to key personnel for review
      • Send out to all stores annual check of current data on store locator
    • Perform additional research as required (i.e., Hispanic advertising, new markets, zip code studies, new market awareness studies)
    • Manage sponsorship and community event logistics
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
  • Bachelor’s degree, marketing background a plus.
  • Minimum 2 years related experience (retail, advertising or marketing)
  • Strong computer skills, specifically Excel, Word, PowerPoint, and Acrobat; web and online experience are a plus
  • Strong written and oral communication skills
  • Strong research skills
  • Ability to multi-task and work under tight deadlines
  • Detail-oriented, hard-working, self-starter, collaborative


Posted by Kris Iringan

No comments: