The Product Marketing team at Kodak Gallery is creating the next generation of innovative changes to the way people share and interact with their images. Our product marketing direction focuses on easy-to-use consumer experiences with an emphasis on social integration. We are also exploring new ways to merchandise, create and purchase photo products. As a world leader in the digital space we cultivate a creative environment for ideation and collaboration to develop and execute end-to-end marketing and have fun doing it.
We are looking for a Product Marketing Manager to join our dynamic, fast-paced, fun-loving team to help us change the way people use photos to connect with people and archive their most cherished memories.
2 years in social channel development or social networking is required for this role.
DESCRIPTION
As a Product Marketing Manager you will be responsible for the overall marketing strategy and execution for sharing and authoring (uploading images) at Kodak Gallery. You will help build a innovative social product that interacts with other social networks and virally acquires customers.
You will be responsible for development and execution of the end-to-end marketing strategy for our sharing efforts, including positioning, promotion, and acquisition using online and offline vehicles. You will also manage the day-to-day marketing operations of the category with the goal of increasing sharing, membership, authorship, and overall social engagement with the site. You will work with a cross-functional team composed of product managers, engineering, customer service and marketing to execute your plans in the context of the larger sharing strategy.
RESPONSIBILITIES
POSITIONING AND PROMOTION
• Develops the Marketing brief for promotion execution which includes positioning of the product, naming, target segments, messaging strategy, media and channel strategy, and the differentiation of our offering
• Competitive analysis
• Determines launch windows and marketing windows and synchronization with related product and marketing launches.
• Manages the Launch of new product features
• Links the plan to other related category managers.
• Derives recommended Marketing Expense envelope.
• Manages the marketing mix including but not limited to site, advertising, PR, partner marketing, and offers.
• Develops new social channels to promote sharing and authoring
• Manages product and services communications both internally (among SPU’s), and externally, including conferences, training events, and media events.
• Works with Partner Management for Partner and Channel development.
LEADS BUSINESS MODEL ESTIMATION AND FORECASTING
• Demand planning
• Short/Mid Forecast
• Demand/Supply Plan
PRODUCT
• Identifies engagement-related metrics and requirements
• Builds product definition in conjunction with the Product Management and cross functional team
PRIMARY INTERFACES
• Product Management, CRM, Marcomm, Site Marketing, Creative Services, Manufacturing, Finance, Customer Service, Data, Partner
HORIZON
• 6 months to last quarter
KEY METRICS
• Unique Authors- the number of unique people who upload
• Shares viewed- the number of slideshows or projects viewed
• Marketing Cost Envelope
• Customer Sat ratings for category
REQUIREMENTS
• 8+ years overall marketing experience with 2 years in consumer product marketing or category management
• 2 years in social channel development or social networking
• Drove and defined programs or products that resulted in consumer populations of 1 million or more (unique visitors, members)
• Has driven triple digit growth
• A highly articulate, decisive, self-starter who energizes people around him/her
• Able to get things done in the face of tight timelines, and through others in a matrix organization
• Comfortable dealing with fast paced environments, and new and evolving markets
• Excellent verbal and written skills
• Superior strategic planning experience/abilities
• Strong planning/implementation/follow-through
• Strong analytical skills, and comfortable with detailed financial and business modeling to evaluate data and make recommendations
• Excellent interpersonal skills with the ability to build and manage long-term relationships with internal and external groups
• Experience in the photography industry a plus
• Online marketing experience preferred
• BA/BS in Marketing or Engineering; MBA preferred.
ABOUT KODAK GALLERY
KODAK Gallery, is an emerging leader and is a cornerstone of Kodak’s forum into the on-line digital space. They empower their customers to express themselves utilizing their personal content. Be part of the greatest photography company in the world.
The Kodakgallery.com web site offers people a secure and easy way to share their photos with friends and family and get high quality Kodak prints of their pictures. They offer free editing, creative tools and a range of creative photo products such as personalized photo books, photo calendars, cards, gifts and apparel. The Gallery is available in 12 countries, has more than 80 million members and over 5 billion pictures stored.
Full-time salaried position with 15% bonus and excellent benefits (fully paid for employee and dependents, 3 weeks vacation, commuter checks, tuition reimbursement, 401K+Matching, etc.)
Please send resume and cover letter to: jobs@kodakgallery.com
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.
Posted by Kris Iringan
