Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Oakley's thirty-year legacy of invention has led to a diversified range of products including high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through professional and amateur athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Headquartered in Southern California, the company's optics brand portfolio includes Eye Safety Systems, Fox Racing, Revo, Arnette, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles. In addition to its wholesale business, the company operates retail locations including Bright Eyes, N3L, Oakley O Stores, and The Optical Shop of Aspen. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.Oakley.com.
GENERAL DESCRIPTION:
This is an entry-level position for someone with a strong interest in web analytics and site optimization. The Web Analyst will define, execute and analyze web reporting to uncover the critical trends and insights that will maximize our e-commerce and online marketing efforts. The Web Analyst should have experience in online marketing (email, SEO, SEM, etc.) and have an aptitude for numbers. Additionally, the ideal candidate will possess a good understanding of social networks (Facebook, Twitter, blogs, etc.).
BASIC FUNCTIONS:
Responsible for analyzing and reporting key performance indicators for multiple web properties. Interpret data from a variety of sources including our web analytic application, order processing system, customer database, email service provider, online survey application, and ad server into meaningful insight is crucial to the success of this position.
Additional responsibilities include:
Coordinating site reporting deliverables.
Analyzing and documenting the impact of online marketing tactics, site changes, events and other key drivers of web visitor behavior.
Presenting web analytics to department management, business owners and web personnel.
Staying apprised of industry trends and emerging web technology.
Ensuing process adherence and data standards are maintained for accurate tracking.
Assisting with setup and execution of A/B and multivariate web tests.
Monitoring features and campaigns and working closely with members of the team to optimize web page real estate.
Administering user and group account setup and maintenance.
QUALIFICATIONS REQUIRED:
1-3 years experience with online retailing and marketing.
Strong understanding of industry trends in the online marketing industry.
Experience with online marketing tactics such as including pay-per-click advertising and search engine optimization.
Familiarity with web analytics tools such as Coremetrics, Omniture, WebTrends, and/or Google Analytics.
Proficient with Microsoft Excel.
Strong intellectual curiosity combined with a knack for recognizing correlations, data trends and statistical irregularities.
A motivated self-starter, process-oriented with high attention to detail.
Ability to work in a fast-paced environment and flexibility to accommodate demanding project schedules.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to communicate effectively both orally and in writing.
PLUS FACTORS:
Experience with measuring and analyzing consumer behavior, especially in the retail or Internet marketing fields.
Applicable experience using relational databases and SQL to summarize and extract large data sets from an assortment of data sources. At ease using Access, MySQL or other database platforms.
Experience using statistical software applications (SPSS, SAS, MiniTab).
Bachelor's degree in business, economics, computer science, statistics or a scientific field requiring the ability to construct structured tests and analyze results.
Posted by Kris Iringan
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