Marketing Analyst

Summary:

The Marketing Business Analyst's primary responsibility is to help marketing control departmental expenses in line with the annual budget. The position must be able to assess expense trends and possible impacts, identify key expense drivers and develop forecasts. The analyst performs a variety of reporting including weekly and monthly expense roll-ups to the marketing team and key business partners as well as ad hoc analyses.

In addition, the analyst is responsible for collecting, coding and routing all marketing invoices to ensure proper accounting and project allocations. While the primary function of this role is budget management, this position will also provide ad hoc adminstrative support to the direct response team.

Essential Functions / Principal Responsibilities:

Reporting and analysis: Provide expense detail and roll-ups weekly and monthly to internal and key business partners. Analyze expenses for trends, drivers, and forecast, downloading PeopleSoft data and pivoting the information to provide specific slices of information (e.g., by time period, cost center, general ledger line, vendor, or project).

Invoice tracking: Ensure correct invoice coding for proper accounting and project allocation of expenses, in a timely fashion. This includes researching invoice payment history. Assign code to each marketing invoice in order to conduct detailed program, channel and product level analysis.

Project level analysis: provide expense information from Marketing invoices for project R.O.I. calculations as well as update R.O.I. models on an as-needed basis.

Travel budget coordination: Coordinate overall expenses and partner payments for co-op funded marketing activities to support the Travel business.

Administrative and budgeting support: Train Marketing personnel on using Fastlane, Excel, Access, Powerpoint, and PeopleSoft/Oracle, as well as consult on how to track expenses.

Knowledge, Skills & Abilities

Required:

Knowledge of marketing analytic disciplines including Customer Research, Customer Data Analysis and Database Marketing.

Lead project teams and model working under tight deadlines.

Advanced knowledge of marketing principles, concepts,techniques and applications relevant to the field of promotion and advertising.

Written, visual and interpersonal communication skills,including proofreading and editing.

Knowledge of analytic or campaign management Software.

Strong mathematical skills, analytical/research skills and mastery of statistical techniques to transform raw data into insights.

Preferred:

Multivariate statistical analysis, including regression analysis, decision trees, cluster analysis and direct/database marketing analysis.

Ability to manage external vendors and contractors.

Experience, Work & Education

Required:

Bachelor's degree in related area (BA/BS degree in business, statistics, computer science or related discipline) or an equivalent combination of education and experience.

Preferred:

5 years marketing experience.

Competencies

Problem Solving (Proficient)

Quality Orientation (Proficient)

Independence (Proficient)

Planning (Intermediate)

Judgment (Intermediate)

Please apply online at www.getAAA.jobs and reference job requisition # 110294.

Posted by Stephanie Coronado

Executive Assistant/Market Research

Pixykids.com is currently looking for an executive assistant / market researcher for an early stage start-up on the mid-peninsula. We are looking for a pro-active individual with prior experience in a professional office setting to provide multiple levels of assistance to our executives, including competitive analysis and research. Candidate must be sharp, friendly, flexible and reliable. Candidate must also have excellent organizational, communication and writing skills. Experience with MS Office a must. This is an opportunity to be a key member of a fun and highly motivated team. There are ample opportunities to grow, gain new skills and interact with company executives.

PixyKids.com is an interactive online destination where kids can create, share, learn, and have fun through their personalized digital space. PixyKids’ mission is to empower and encourage kids through creative self-expression in a fun, yet safe, environment.

The site allows children to upload their photos, artwork, videos, and multimedia projects to their very own website (PixySite) which can only be viewed by members of an approved “Safe List” maintained by their parents. PixyKid users can also add friends, post comments, send messages, write blogs, and manage their own activities calendar.


Responsibilities:
• Filing
• Bookkeeping
• Market research / analysis
• Accounts receivable / payable
• Scheduling
• Updating reports and spreadsheets
• Printing
• Expense reports / management
• Office Management (Organization / Supply)
• Running errands
• Executive Assisting

Requirements:
• Microsoft Office (PowerPoint, Excel, Outlook and Word)
• Strong verbal and written communication skills
• Reliable and Flexible
• Organized and ability to multi-task
• Must have a sense of humor and fun to work with
• Ability to work efficiently with minimal supervision
• Thinker who puts extra effort and insight into projects and tasks
• Self-starter with excellent interpersonal, motivational, and facilitation skills
• Experience with digital media, fashion or creative arts a plus

At Pixykids.com, you will get an opportunity to work with an extremely talented team in a highly rewarding environment.

Please email job-dtvwm-2308644716@craigslist.org to apply.

Posted by Stephanie Coronado

Jockey Email Marketing Analyst

Requisition Number	C10-0075
Post Date	8/13/2010
Title	Email Marketing Analyst
City	Kenosha
State	WI
Description	We are currently seeking a strategically minded Email Marketing Analyst to join our thriving Ecommerce & Interactive team. In this role, you will be responsible for the execution of Interactive Marketing campaigns using the Unica Affinium Campaign tool and Jockey internal databases and infrastructure, as well as for compiling summary and performance reports to measure the effectiveness of marketing efforts and performing analysis to improve future efforts. Additional responsibilities include developing Jockey.com discounts and promotions using the commerce server discount manager system. In this role, you will: Email marketing, deliverability, and campaign execution. Develop and establish campaign management metrics, KPI’s, and document industry best practices. Competitive assessment of email marketing. Assist in coordinating marketing calendar with participating business units. Assist in developing creative new customer acquisition strategies and reactivation strategies. Analyze and interpret campaign performance; including building the response data into the consumer data mart, tracking matchback and incremental lift sales. Design tests & perform analyses to assess the effectiveness of email campaigns. Create discounts for Jockey.com using the commerce server discount manager system.
Requirements	Bachelor's degree in Marketing, Communications, or the equivalent degree. Minimum of 1 year marketing experience gained through internship or work experience. Online marketing experience a plus. Strong analytical thinker. Proficient with Microsoft Office. Knowledge of internet marketing techniques gained through school or work experience. Must be highly organized and have a proven multi-tasking ability. Strong written and verbal communication presentation skills. Experience working with an Email Service Provider and Affinium/Unica tools a plus. To apply, click on post title Posted by Stephanie Coronado

Ross Marketing Analyst (Pleasanton, CA)

Description GENERAL PURPOSE:

• Research, execution and fulfillment of Ross Dress for Less grand opening programs
• Assist Marketing Manager in production of all advertising
• Assist Marketing Manager with website updates and gather data on website statistics
• Maintain ongoing advertising and community programs
• Archiving all advertising
• Provide assistance/support to the Marketing Manager as directed.

ESSENTIAL FUNCTIONS:

1. Manage Grand Opening (GO) Research and Logistics
• Manage and reconcile GO budget monthly
• Summarize real estate proposals for initial research
• Research advertising opportunities for TV, radio, online, direct mail, print, outdoor, transit and other media
• Preparation of a summary of key elements to consider in the marketing plan of a new store within budgeted guidelines.
• Develop an advertising plan for each store and review with Advertising Manager
• Coordinate meeting with Real Estate for each GO period in order to confirm cotenancy and identify construction issues and special circumstances for GO planning
• Communicate to key personnel and store management the marketing plan for each location.
• Ensure timely distribution of collateral (i.e. shopping spree kits, ribbon-cutting kits, GO memos, sign wavers, lawn signs)
• Schedule and direct initial turnover and subsequent revisions of all advertising information to the agencies
• Coordinate trafficking of all insertion orders and advertised material
• Function as primary contact for media resources; oversee all production phases to ensure accuracy and clarity
• Approve GO ads
• Shopping spree fulfillment
• Conduct an analysis of sales performance, assess media mix and compare results to budget
• Maintain archive of advertising history
• Prepare GO budget files for Advertising Manager
2. Support Online Initiatives
• Assist Advertising Manager with website and Facebook updates and ensure all info is accurate
• Pull monthly website statistics including Ross pages, third party pages, email signup and gift card sales
• Act as intermediary between IT and Webmaster to resolve disruptions with email signups
• Respond to customer issues regarding email signup disruptions
• Conduct store audits for each key selling period and provide recaps and recommendations to VP and Advertising Manager
3. Maintain Sustaining Advertising and Community Programs
• Code for payment all advertising invoices and reconcile with monthly media and production budgets
• Maintain monthly competitive tracking including broadcast, print, email, online and radio
• Maintain ongoing tourist advertising programs by ensuring that all information is current
• File and maintain print ads for award dinners and banquets honoring Ross executives and vendors
• File and maintain ads for shopping centers
• Explore/research vendor proposals for other advertising opportunities for Ross
• Ross 800 #
• Prepare analysis of monthly and annual call volume results
• Act as intermediary between Marketing, MIS and Store Locator Provider to resolve problems and provide date
• Prepare and send via memo store directions, store hours, and store telephone numbers to key personnel for review
• Send out to all stores annual check of current data on store locator
• Perform additional research as required (i.e., Hispanic advertising, new markets, zip code studies, new market awareness studies)
• Manage sponsorship and community event logistics

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:

• Bachelor’s degree, marketing background a plus.
• Minimum 2 years related experience (retail, advertising or marketing)
• Strong computer skills, specifically Excel, Word, PowerPoint, and Acrobat; web and online experience are a plus
• Strong written and oral communication skills
• Strong research skills
• Ability to multi-task and work under tight deadlines
• Detail-oriented, hard-working, self-starter, collaborative

Posted by Kris Iringan

Oakley Web Analyst (Foothill Ranch, CA)

Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Oakley's thirty-year legacy of invention has led to a diversified range of products including high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through professional and amateur athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Headquartered in Southern California, the company's optics brand portfolio includes Eye Safety Systems, Fox Racing, Revo, Arnette, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles. In addition to its wholesale business, the company operates retail locations including Bright Eyes, N3L, Oakley O Stores, and The Optical Shop of Aspen. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.Oakley.com.

GENERAL DESCRIPTION:
This is an entry-level position for someone with a strong interest in web analytics and site optimization. The Web Analyst will define, execute and analyze web reporting to uncover the critical trends and insights that will maximize our e-commerce and online marketing efforts. The Web Analyst should have experience in online marketing (email, SEO, SEM, etc.) and have an aptitude for numbers. Additionally, the ideal candidate will possess a good understanding of social networks (Facebook, Twitter, blogs, etc.).

BASIC FUNCTIONS:
Responsible for analyzing and reporting key performance indicators for multiple web properties. Interpret data from a variety of sources including our web analytic application, order processing system, customer database, email service provider, online survey application, and ad server into meaningful insight is crucial to the success of this position.

Additional responsibilities include:
Coordinating site reporting deliverables.
Analyzing and documenting the impact of online marketing tactics, site changes, events and other key drivers of web visitor behavior.
Presenting web analytics to department management, business owners and web personnel.
Staying apprised of industry trends and emerging web technology.
Ensuing process adherence and data standards are maintained for accurate tracking.
Assisting with setup and execution of A/B and multivariate web tests.
Monitoring features and campaigns and working closely with members of the team to optimize web page real estate.
Administering user and group account setup and maintenance.

QUALIFICATIONS REQUIRED:
1-3 years experience with online retailing and marketing.
Strong understanding of industry trends in the online marketing industry.
Experience with online marketing tactics such as including pay-per-click advertising and search engine optimization.
Familiarity with web analytics tools such as Coremetrics, Omniture, WebTrends, and/or Google Analytics.
Proficient with Microsoft Excel.
Strong intellectual curiosity combined with a knack for recognizing correlations, data trends and statistical irregularities.
A motivated self-starter, process-oriented with high attention to detail.
Ability to work in a fast-paced environment and flexibility to accommodate demanding project schedules.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Ability to communicate effectively both orally and in writing.

PLUS FACTORS:
Experience with measuring and analyzing consumer behavior, especially in the retail or Internet marketing fields.
Applicable experience using relational databases and SQL to summarize and extract large data sets from an assortment of data sources. At ease using Access, MySQL or other database platforms.
Experience using statistical software applications (SPSS, SAS, MiniTab).
Bachelor's degree in business, economics, computer science, statistics or a scientific field requiring the ability to construct structured tests and analyze results.

Posted by Kris Iringan

Natural Beauty Brand Marketing Manager (Los Angeles)

Posted: January 29, 2010

Location: Los Angeles, CA

Job Type: Full time

Company Overview:

We are currently seeking a pleasant, outgoing and professional FULLTIME Marketing Manager for a fast growing Natural Beauty Brand that will help us get through a transitional phase. · Candidate must be sharp, proactive, detail oriented, self-starter, extremely organized and ready to hit the ground running. · Online marketing experience and background · Help oversee marketing communications including branding, advertising, public relations, trade shows, seminars and events collateral materials, analyst and market research , and website design and content either directly or on an outsourced basis. · Will help oversee trade show execution, event planning, seminars, public relations effort and market research

Requirements: · 3-6 years marketing experience with a degree in marketing/brand management with a consumer goods company and/or beauty products company · Has experience in the Food, Drug and Mass beauty category · Has been part of a team to launch a brand from concept to shelf! · Understand the process of new product development · Excellent skills with MS Word, MS Excel and MS PowerPoint. · Copywriting experience a plus

Posted by Kris Iringan

Esquel Merchandise Assistant (NYC)

Merchandise Assistant

About the Job

Merchandising Assistant

Company:

Esquel Group is one of the world's leading producers of premium of cotton shirts. With production facilities in China, Malaysia, Vietnam, Mauritius, and Sri Lanka and a network of sales and merchandising offices servicing key markets worldwide, the Group is one of the most dynamic and progressive global-scale textile and apparel manufacturer.

Job Description:

Assists merchandising managers in management of accounts, serving customers, resolving problems, and preparing reports.

Duties:

1. Assist Senior Merchandising Manager to support merchandising development for designated customer accounts.
2. Organize, prepare and maintain new season collection.
3. Support in Presentation and Merchandising to customer
4. Prepare customer meeting recaps and communicate / clarify with the overseas sales & production teams on customer needs.
   
5. Prepare fabric swatches for customers.
6. Ensure and track sample / swatch / handloom delivery to customers.
7. Support Senior Merchandising Manager to solve customer complaints and problems.
8. Conduct market research on fashion trend and store marketing strategy.
9. Organize and maintain fabric /garment archives.
10. Work with CAD team where applicable.
11. Base in New York City
    

Skills/ Qualifications

1. Minimum 1 year working experience on textile / apparel industry.
2. Bachelor Degree (Textile, Apparel Merchandising, Design preferred).
3. Good communication skills, attention to details, dependability, organized.
4. PC proficiency.
5. Bi-lingual English and Chinese a plus.

Posted by Kris Iringan