Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, authentic, timeless, great fitting, 1970’s inspired jeans wear, with a trendsetting appeal for today’s consumer.
Today, True Religion Brand Jeans is known not only for its denim, but also for its knit and woven sportswear, such as t-shirts, western shirts, sweatshirts and sweatpants that all have that vintage feel.
True Religion’s commitment to perfect fit, timeless style and that hippie bohemian chic flair have solidified True Religion’s brand position as a leader in premium denim and casual sportswear globally.
While continuing to expand True Religion’s line of jeans and sportswear, the company most recently branched out into numerous licensed products such as Footwear, Headwear, Handbags, Swimwear, Eyewear, Hosiery, Socks, and Fragrance.
In addition to Licensing, True Religion aggressively rolled out its own branded retail stores across the United States, which have provided the company with a platform to showcase the entire breadth of the product offering.
True Religion is and always will be Timeless, Hippie, Bohemian, Chic.
| Fashion Trend Analyst |
Job Description
Responsible for researching and promoting fashion trends using online blogs, fashion magazines and have a good eye for street style from around the world but are quick to pick up on a look that is already on the high street. Provide information on current fashions and style trends. To be able to always be ahead of the curve on fashion trends; what colors, fabrics and styles consumers will be wearing a year from now. Always be keenly aware of past and present trends. Be a creative think tank.
II. DUTIES AND RESPONSIBILITIES
• Have bold insights into consumer culture and be a connector/observer with a sharp eye to understand the world of trends.
• Corporate savvy meets spot-on intuition.
• Provide feedback on best sellers and determine how we can maximize those looks and satisfy each customer segment with present and future seasons’ assortments.
• Expert in how fashion, beauty and entertainment trends intersect
• Elegance, distinction and a savvy personality.
• Evaluate brand position and know how to bring it to life for consumers.
• Fashion guru/stylist; Eats, breathes and dreams shopping.
• Be very resourceful (strong knowledge of fashion shows all around the world) and detail oriented.
• Expert on colors, styles and accessories coordination.
• Must be able to see the possibilities in clothing.
• Know how to take conventional pieces and use them in unconventional ways.
• Passionate Clothing Connoisseur/Innovator.
• Expert on high-end Designers and their lines.
• Have your fashion radar up at all times and always be ahead of the curve on trends and at the same time have strong knowledge of fashion history.
• Want to be the person who infiltrates the subcultures and reports back in an organized fashion
Supervision Received
• Director of Marketing and Licensing
• CEO
Principal Relationships/Key Contacts
• CEO
• Design Director
IV. POSITION SPECIFICATIONS
Education and Certifications
4-year degree in Fashion Merchandising, Fashion Design preferred; Art or Visual Merchandising is helpful but not required.
Experience and Skills
• Excellent communication skills and ability to deliver timely, directional and comprehensive trend guidance
• Have an amazing track record of spotting emerging trends and applying them to the needs of client/companies.
• Have a 360degree trend perspective
• Vast knowledge of online blogs (i.e. Perez Hilton, D-Listed) and fashion magazines (i.e. Vogue, InStyle)
• Expert in styles from all across the globe.
• Persistence and self-motivation
Posted by Kris Iringan
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