Quiksilver Fashion Marketing Director (Women's Brands) (Huntington Beach, CA)

Kenexa Requisition ID	2428BR
Job Posting Title	Fashion Marketing Director, all Women's Brands
Job Description	Department: Women’s Brand Marketing Job Summary: The Fashion Marketing Director reports to the VP of Marketing with the primary responsibility being all fashion marketing for Roxy, Quiksilver Womens, Raisins, Radio Fiji and Leilani. The Fashion Marketing Director works closely with the Fashion Art Director, Brand Marketing Director, Design teams, Event Manager (Photoshoot Producer), Director of PR, National Sales Managers, Advertising Manager, Core Marketing Director, Visuals department, Online Marketing Manager, Business and Operations Manager. Responsibilities: · Responsible for establishing fashion objectives for the year: development of concept and marketing plan (along with campaign director), management and development of budget, exploring new initiatives, and creative look-and-feel. · Works as a team with Fashion Art Director and Brand Marketing Director (campaign management) to conceptualize and implement all fashion marketing planning and creative for the year: print advertising, PR messaging, in-store p.o.p., online marketing, website look-and-feel, direct mail catalog, retail windows (company-owned and wholesale), email marketing, events, radio, social networking and more. · Intimately involved with design department on trends and direction for the season and establishes product marketing stories. · Oversees and communicates all research for the brands- trend analysis, consumer research, and the Roxy Style Squad (online research group). · Works with internal Art Department to manage use and placement of fashion photos and assists in creation of ad campaigns. Along with creative director and fashion art director, responsible for final creative sign-off on all fashion ads and artwork released to media. · Manages all Roxy involvement in the Fashion world- forges new relationships (celebrity, taste-makers) and integrates the brand in new projects etc. · Manages fashion designer collaborations for the brands. · Works alongside the Director of Communication to pitch images, fashion, designers and stories to print and online magazines. Actively involved in concept and management of quarterly New York fashion press preview events. · Along with Retail Marketing department and Core Marketing Director, actively involved in selection and implementation of fashion imagery to all core and mainstream retail accounts. · Works with the Vice President of Marketing and Advertising Manager on all fashion media planning. · Works alongside Fashion Art Director and producer on all fashion photoshoots: selection of models, hair and make-up, styling, theme, props, location etc. Requirements: · 4 year degree · 5-7 years of related experience · Travel required (6-8 trips per year)
Full-time/Part-time	Full-Time
Employment Status	Regular
Shift	1st
Company	Quiksilver Americas, Inc.
Position Location	Corporate Headquarters
Posting Location	CA - Huntington Beach
Job Category	Marketing posted by Michelle Fong