Express Media Specialist (Columbus, Ohio)

Media Specialist
Posting Date :	11/30/09
Requisition Number :	1759780
Location :	OH, Columbus

Express is sexy, original style in a fun, high-energy environment. Express is young and independent, but with a three decade history of success. And with more than 20,000 associates, more than 580 stores, and more than $1.8 billion in annual sales, Express is one of the ten largest specialty brands in the country. And we’re growing bigger and better every season.

The Non-Traditional Media buyer is responsible for the strategy and execution of all integrated media campaigns to drive traffic and sales to Express and Express.com. This position will determine the optimal seasonal media campaigns including banner advertising, re-marketing, mobile marketing, PPC, Mobile advertising, value-ads, and some traditional media. In addition, this position will negotiate all fees and placements, manage the creative process, develop reporting, optimize programs through testing, and communicate performance.


Knowledge, Skills and Abilities

• Develop and execute comprehensive strategies including budgeting, forecasting, innovation ideation, 360 brand integration, and excellent execution
  
• Manage the media strategies, calendars, content development, strategic overviews to the creative group, and coordinate efforts of copy and design to ensure business objectives.

• Source and maintain profitable media relationships with online publishers
• Negotiate pricing and purchase inventory on a CPA, CPM, CPC and CPL basis
• Prospect for new media placements that expand our network distribution capabilities and partners that can utilize and benefit from our offerings
• Monitor competitive activity and spending to optimize and ensure a category leadership position.
• Meet /exceed traffic and sales goals based on key performance metrics across multiple marketing channels
• Continually monitor all key conversion metrics in order to analyze effectiveness and adjust as needed to meet goals
• Work with website analytic platforms , including Omniture, to create reporting and share key insights with cross-functional teams
• Work with the User Experience team to develop and implement new features and innovation across all touch points
• Effectively manage best-in-class agency partners and external vendors
• Continuously deliver programs on time and on budget


Work Experience and Education
• College degree required. MBA a plus.
• Minimum 3-5 years relevant media buying experience, with 2 years focus on non-traditional media buying, in related field
• Experience with high volume, consumer facing websites with meaningful annual revenue
• Proven ability to analyze, organize and integrate large amounts information into clear concise presentations and plans
• Demonstrated success in negotiating optimal placements and rates
• Demonstrated success in delivering efficient traffic and revenue to the bottom line
• Demonstrated ability to maintain and increase professional knowledge of the latest trends, practices, programs, and applications evolving in media.
• Ability to meet deadlines
• General working knowledge of basic web technologies is preferred, but not required (HTML, JavaScript, AJAX, ATG, web platforms, Flash, etc.)

An equal opportunity employer, Express, LLC does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, national origin, citizenship, age, disability, sexual orientation or marital status. Express, LLC only hires individuals authorized for employment in the United States.


posted by Michelle Fong