Jockey Email Marketing Analyst

Requisition Number	C10-0075
Post Date	8/13/2010
Title	Email Marketing Analyst
City	Kenosha
State	WI
Description	We are currently seeking a strategically minded Email Marketing Analyst to join our thriving Ecommerce & Interactive team. In this role, you will be responsible for the execution of Interactive Marketing campaigns using the Unica Affinium Campaign tool and Jockey internal databases and infrastructure, as well as for compiling summary and performance reports to measure the effectiveness of marketing efforts and performing analysis to improve future efforts. Additional responsibilities include developing Jockey.com discounts and promotions using the commerce server discount manager system. In this role, you will: Email marketing, deliverability, and campaign execution. Develop and establish campaign management metrics, KPI’s, and document industry best practices. Competitive assessment of email marketing. Assist in coordinating marketing calendar with participating business units. Assist in developing creative new customer acquisition strategies and reactivation strategies. Analyze and interpret campaign performance; including building the response data into the consumer data mart, tracking matchback and incremental lift sales. Design tests & perform analyses to assess the effectiveness of email campaigns. Create discounts for Jockey.com using the commerce server discount manager system.
Requirements	Bachelor's degree in Marketing, Communications, or the equivalent degree. Minimum of 1 year marketing experience gained through internship or work experience. Online marketing experience a plus. Strong analytical thinker. Proficient with Microsoft Office. Knowledge of internet marketing techniques gained through school or work experience. Must be highly organized and have a proven multi-tasking ability. Strong written and verbal communication presentation skills. Experience working with an Email Service Provider and Affinium/Unica tools a plus. To apply, click on post title Posted by Stephanie Coronado