Anthropologie Public Relations Manager (Philadelphia, PA)

Contribute to public relations efforts specific to fashion for specialty lifestyle retailer Anthropologie. Role includes designing PR programs, executing PR initiatives including strategic pursuit of editorial coverage and product placement.

Responsibilities:

• Collaborate with PR Director on strategy formulation to further brand and product goals
• Work with PR director to develop special events related to seasonal collections, special initiatives with independent designers, new labels and product developed by Anthropologie, new store openings, catalogs and ecommerce and charitable causes
• Obtain top-tier editorial press exposure at national and regional levels. Team with Anthropologie Europe PR department to pursue international exposure.
• Secure top-tier product placement at national and regional levels. Team with Anthropologie Europe PR department to pursue international exposure
• Pursue exposure through brand-appropriate celebrities, socials and other VIPs. Cultivate and capitalize on relationships with celebrity stylists both national and international
• Increase profile of chief merchandising director, design director and other key staff, including setting up interviews and providing message points
• Draft written public relation materials for traditional and new-media channels
• Collect key information from buying teams regarding newsworthy new products and projects
• Team with apparel & accessories buying teams, as well as merchandising team, to develop new systems for information provision and sample acquisition
• Create monthly internal reports on PR results
• Design and track budgets for fashion piece of PR program. Assist in development and tracking of annual PR department budget.
• Maintain and further develop contacts. Compile and update media lists.
• Provide direction to vendors involved in media services, as well as special events
• Recruit and supervise public relations interns

Required Skills

• College degree
• Minimum three-year experience exclusively in fashion
• Computer proficient in Word, Excel, Adobe Acrobat, Photoshop and Power Point
• Excellent strategy formulation, writing and organizational skills
• Strong body of contacts within top-tier fashion-oriented media outlets across category

Job Location

Philadelphia, PA, US.

Position Type

Full-Time/Regular

Posted by Kris Iringan