Public Relations Director-Kiva
Company: Kiva - http://www.kiva.org
3180 18th St #201, San Francisco, CA 94110
Near BART, MUNI, paid monthly parking
The Company:
Called the "hottest non-profit on the planet" by FORTUNE magazine and a Top 50 Website by TIME, Kiva (www.kiva.org) is the world's first personal lending marketplace for the poor. In just 4 years, Kiva has raised $150+ million for 400,000+ entrepreneurs in 53 countries. Kiva combines the culture and approach of an internet start-up with an intense focus on alleviating global poverty. Kiva is poised to take its initial success to a whole new level - targeting $1 billion in loans by 2015 and expanding into new areas beyond microfinance. Headquartered in San Francisco, Kiva's team has 50 employees and 500+ volunteers.
The Job:
* Advise the Kiva management team on PR issues relating to company actions (e.g. new features, changes to existing features, partnership announcements, etc.)
* Help set overall PR strategy and maintain the existing PR roadmap.
* Advise the team on issues raised in the press, and suggest appropriate responses.
* Coordinate with Marketing team around blog and newsletter content, as well as social media promotion.
* Be available to work with Legal team as needed.
Messaging Responsibilities:
* Help develop and refine Kiva's overall messaging.
* Develop and maintain key messaging guidelines for all Kiva spokespeople
* Develop and execute at least two outbound PR initiatives a quarter (e.g. announcements of feature launches, major partnerships, etc.)
* Research and develop story ideas for external press, in collaboration with both Marketing and Management team.
* Check that customer-facing copy is consistent and coherent.
* Work with Kiva's outside PR firm (Fleishman-Hillard) to coordinate messaging and execution of PR strategy
Media Responsibilities:
* Help respond to (or coordinate responses to) all incoming media inquires on behalf of Kiva.
* Write press releases and pitch stories to external press.
* Develop and maintain relationships with members of the press.
* Coordinate press opportunities, including scheduling and facilitating photo shoots and interviews.
* Represent Kiva as a company spokesperson to the press, and at events as needed.
* Maintain a global database of media contacts.
* Maintain Salesforce database of press opportunities for progress tracking.
* Manage a team of media program volunteers.
Content responsibilities:
* Manage the content of the Kiva media library.
* Manage the Kiva Media Program to collect media for press use (still pictures, video, interviews with borrowers).
* Train selected Kiva Fellows on collecting media for use of Media Program.
* Coordinate and organize b-roll video.
* Update and maintain the content on the Kiva website Press Center.
* Collect lender and borrower stories for use by press.
You are...
* Very creative and yet disciplined.
* Very self-motivated and entrepreneurial. You need to be a self-starter who is comfortable with ambiguity and defining your own direction.
* Eloquent and articulate, and capable of doing live interviews with tough questions.
* Extremely passionate about your work.
* Very patient with others.
* Someone who enjoys being part of a close-knit and collaborative team. You get along well with others and genuinely want to help and support others.
* Looking for a chance to promote a product that could make an impact in the world.
* Passionate about learning and are constantly evolving your PR instincts with new information.
* Able to work successfully on multiple projects.
* A good manager, with a strong history of managing others. (You will eventually hire and manage a PR Manager or Coordinator.).
Requirements:
* You have nailed the basics: you're an amazing writer, are great at product messaging and positioning, understand brand building, and are passionate about sharing Kiva's mission.
* You are a communications professional with a bachelor's degree.
* You have 5 years experience in media relations or public relations, and an understanding of microfinance (and an interest in learning much, much more).
* You have excellent writing, editing and interpersonal skills.
Compensation...
* Base salary with bonus potential for 2010, plus a comprehensive benefits package
* Tons of "psychic income" for doing good in the world - priceless!
* Please understand - Although Kiva is run like a SV tech startup, we are a non-profit organization / there's no equity or stock options / while our salaries are in line with small non-profit companies, we cannot compete with for-profit salaries.
How To Apply:
* Captain Recruiter will be the first point of contact.
* All applications receive a response.
* To apply, click here.
Posted by Stephanie Coronado
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