Thursday, January 13, 2011

Online Fashion Marketing Associate-S. SF

Online Marketing Associate - Internet Fashion Startup



http://www.tobi.com/careers/view/37-online-marketing-associate

About Tobi



Tobi (http://www.tobi.com) is the leading online boutique startup, led by successful entrepreneurs Kenneth Chan and Keith English. We already have substantial revenue, and we are currently gearing up for our next phase of growth. Online fashion is still in its infancy, and Tobi is well-positioned to take advantage of the opportunity in a multi-billion-dollar market. To get us there, we have a strong team that brings together deep experience from fashion, e-commerce, and consumer Internet.

We are always looking for great people. If you are looking for a high-growth opportunity in a fun industry, then please contact us at careers@tobi.com. We are located in South San Francisco, near San Bruno BART, SFO Airport, and the intersection of 101 and 380.

Position Description



Tobi is seeking an analytical, detail-oriented, and energetic Online Marketing Associate to join our growing team. This person will be responsible for generating reports and performing analysis, managing our target keyword lists, and helping to develop and improve our internal marketing tools and processes.

The ideal candidate is a self-starter, with some online marketing experience in search or other channels. He/she embraces a quantitative approach to traffic acquisition, with the ability to manage large amounts of data and process it effectively for analysis and communication. This is a key position in the Marketing group, with opportunity for significant career growth and financial upside. We are investing heavily in our online marketing capability, and you will have the opportunity to be a key player in that investment.

This position offers a competitive base salary, stock options, an employee discount, and other comprehensive benefits.

Responsibilities



o Perform keyword research, sourcing, and segmentation
o Analyze data, identify trends and communicate performance numbers on a daily/weekly/monthly basis
o Develop, expand and maintain performance reports
o Collaborate with the Buying, Outreach, and Blog teams
o Document processes and requirements relating to usage and scaling of Tobi's proprietary back-end tool
o Assist in generating pages on the website

Qualifications



o 1+ years experience in online marketing or search marketing (paid search on Google Adwords, Yahoo Search Marketing or Bing adCenter)
o Familiarity with Google Analytics or other web analytics software
o Advanced knowledge of Microsoft Excel
o Knowledge of SEO rankings and best practices is a plus
o Strong analytical skills
o Detail-oriented and organized
o Ability to work independently or in a team environment
o Bachelor's degree

Posted by Stephanie Coronado

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