The North Face Copywriter- San Leandro, CA

Copywriter

Description
As a member of the Marketing Team, the Copywriter is responsible for writing, editing, and proofreading content for a diverse range of projects including product workbooks, hang tags, consumer brochures, direct mail, product and technology spec sheets, press kits, online marketing, retail store promotions, athletes and expeditions collateral, event collateral and other miscellaneous projects as needed. Some of your primary duties include:

* Communicating The North Face brand message consistently across all channels while communicating in an appropriate brand voice for each category or product line. Collaborating with Marketing team members to develop and communicate brand positioning and messaging. Effectively communicating to the consumer our product features, benefits, technologies and usages.
* Collaborating with Marketing team members to create effective content for marketing materials.
* Writing creative copy for press kits, brochures, workbooks, and consumer promotions.
* Working with all product managers to craft concise product descriptions, learn seasonal product lines and technologies.
* Differentiating products through effective product-specific copywriting.
* Writing concise product usage statements for all technical apparel, equipment, and footwear.
* Creating and maintaining a content database for all product and technology descriptions and usages.
* Editing and proofreading extensive technical content and specifications for accuracy.
* Understanding, distilling, and communicating complex construction, material and fabric technologies to both dealers and consumers.
* Using correct spelling, grammar, punctuation, and structure throughout all materials created.

Requirements
We are looking for an individual with a BA/BS degree in English, Communications, Journalism, or related field. 5+ years minimum technical and creative writing experience, preferably within the Outdoor industry or related field. Proven experience writing for different audiences in different voices, excellent written and verbal communication skills, detail oriented with an exceptional talent for proofreading, and proficiency in MS Word, Excel, Acrobat, and PowerPoint are required. Ability to work independently and prioritizing projects effectively and the ability to handle multiple projects simultaneously in a deadline-driven environment are necessary. Fluency in German and French are a plus.

Posted By: Antonia Huang